A Logo for "From Buckets to Rain Barrels"
From Buckets to Rain Barrels is an interdisciplinary project at Carleton University that involves the Faculty of Engineering, Sprott School of Business, and the School of Industrial Design. The project aims to work collaboratively with NGO’s in Longido to design innovative and economically sustainable solutions that address the district’s chronic water shortage and related needs.
As a collaborative project between several faculties at Carleton University and the NGO Project TEMBO, the brand must be kept professional and be representative of the values of each member. The boldness of the logo represents the determination of the stakeholders in this project. The cloud icon uses colors reminiscent of the Tanzanian flag to reflect the project’s goal of keeping solutions local and appropriate.
The attitude of this project is one of hope and strength, this logo seeks to embody that through simple iconic elements.